Head of Marketing

About

SuperK

SuperK

is

a

membership-led

value

retail

chain

built

for

Bharat.

Operating

across

Tier

3

to

Tier

5

towns

in

India,

we

bring

a

modern

retail

Experience

to

small-town

India

without

compromising

on

value,

quality,

or

trust.

With

120+

stores,

a

growing

e-commerce

presence,

and

strong

customer

love,

we’re

reimagining

how

India

shops.

Backed

by

marquee

investors,

we’re

scaling

fast

—

and

marketing

is

central

to

the

next

phase

of

growth.

Role

Overview

We’re

looking

for

a

Head

of

Marketing

who

is

growth-first,

offline-strong,

and

digitally

fluent
.

This

is

not

a

pure

brand

role.

We

need

someone

who

understands

how

to

drive

acquisition,

retention,

repeat,

and

membership

growth

in

a

mass-market

retail

business,

while

also

bringing

enough

brand

instinct

to

shape

how

SuperK

is

perceived

by

customers.

The

ideal

person

combines

offline/shopper

marketing

depth,

digital/CRM

rigour,

and

creative

instinct
.

They

know

how

to

build

for

Bharat

consumers,

create

campaigns

that

travel,

and

translate

business

goals

into

sharp

execution

across

channels.

This

is

a

high-impact

leadership

role

working

closely

with

the

founders.

What

You’ll

Own

Own

growth

marketing

end-to-end

across

offline,

digital,

CRM,

loyalty/membership,

and

brand
.

Drive

customer

acquisition,

retention,

repeat

purchase,

and

engagement

across

stores

and

digital

channels.

Build

and

scale

SuperK’s

membership

and

loyalty

engine
,

including

value

proposition,

offers,

communication,

and

repeat

loops.

Lead

offline

and

shopper

marketing

initiatives

tailored

to

Tier

3–5

customers

and

local

market

realities.

Own

digital

performance

and

CRM

,

with

strong

focus

on

funnel

thinking,

experimentation,

and

metrics.

Develop

creative

campaigns

that

can

generate

virality,

salience,

and

customer

recall
,

not

just

efficient

media

spends.

Shape

messaging

and

copy

that

resonates

with

a

mass-market,

local

customer

base
,

rather

than

premium

or

metro-first

audiences.

Partner

cross-functionally

with

product,

analytics,

store

ops,

category,

and

leadership

teams

to

drive

business

outcomes.

Build

and

lead

the

marketing

team

across

digital/CRM,

offline,

and

brand

as

the

Function

scales.

What

We’re

Looking

For

7–12

years

of

Experience

across

marketing

roles

in

FMCG,

retail,

consumer

internet,

D2C,

or

adjacent

consumer

businesses.

Strong

preference

for

candidates

who

bring

a

mix

of

Fmcg

foundation

startup

/

new-age

consumer

Experience

.

Proven

strength

in

at

least

two

of

the

following:

digital/CRM,

offline/shopper

marketing,

brand

—

with

offline

being

non-negotiable

for

this

role.

Strong

command

over

funnel

thinking,

experimentation,

analytics,

and

performance

metrics
.

Demonstrated

ability

to

build

creative,

high-frequency

campaigns

that

cut

through

and

drive

growth.

Strong

instinct

for

mass-market

consumer

behavior
,

local

nuance,

and

communication

that

feels

relevant

and

accessible.

Ability

to

balance

strategic

thinking

with

hands-on

execution

in

a

fast-moving,

founder-led

environment.

Someone

who

can

build

structure,

move

fast,

and

make

smart

trade-offs.

This

Role

May

Be

a

Fit

If

You…

Have

built

across

both

offline

retail

channels

and

digital/CRM
,

not

just

one

side

of

the

stack.

Can

think

beyond

conventional

campaigns

and

come

up

with

creative,

unconstrained

ideas

that

drive

attention

and

action.

Understand

how

Bharat

customers

evaluate

value,

trust,

and

relevance.

Want

to

build

a

brand

that

is

massy,

trusted,

and

deeply

loved
,

not

niche

or

premium-coded.

Why

SuperK

Build

for

a

large

and

fast-growing

Bharat

consumer

opportunity.

Work

directly

with

founders

on

a

high-priority

business

function.

Own

growth

across

both

stores

and

digital.

Shape

the

marketing

engine

of

a

value

retail

brand

at

scale.