Sales Development Representative

Sales Development Representative (SDR)

Location: Delhi, Delhi, India | Experience: Entry Level / 1–3 years

About the Company

Binding Minds is an inclusive workforce solutions company helping organizations build diverse, high-performing teams through contingent and permanent hiring. Its mission centers on delivering high-quality workforce outcomes while making inclusive hiring and accessibility central to business success. The company operates through a centralized recruiting and delivery model that supports organizations across multiple industries, combining professional execution with a strong commitment to disability inclusion and broader workforce diversity. Its positioning as a certified Disability-Owned Business Enterprise reflects a distinctive perspective on access, representation, and equitable opportunity. The team values adaptability, resilience, professionalism, and leadership potential, while working in an environment where recruiting expertise and delivery discipline matter. As the business continues to compete in a fast-moving market and expand its reach, Binding Minds is focused on building dependable partnerships and helping clients strengthen the quality and diversity of their teams.

About the Role

As a Sales Development Representative, you will own the front end of Binding Minds’ B2B HR technology growth engine, turning targeted outreach into qualified conversations with organizations seeking stronger workforce solutions. Working in a hybrid setup in Delhi, you will research accounts, engage decision-makers, uncover hiring and workforce challenges, and create a reliable pipeline for the sales team. The role requires disciplined execution across email, phone, and social channels, along with sharp discovery and accurate CRM management. You will help refine messaging for HR, talent acquisition, and business stakeholders while navigating competitive markets and long sales cycles. Your work will directly influence pipeline quality, sales efficiency, and access to new customer relationships. Binding Minds offers competitive compensation and an opportunity to grow within an inclusive, performance-oriented commercial team.

Key Responsibilities

• Build and manage a focused prospect list across target organizations, improving coverage of high-potential accounts and creating a consistent foundation for outbound pipeline generation.
• Execute personalized email, phone, and social outreach through repeatable sequences, increasing qualified meetings while protecting message quality and the company’s inclusive brand.
• Research prospect organizations and stakeholders to identify workforce priorities, enabling relevant conversations with HR, talent acquisition, and business decision-makers.
• Qualify inbound and outbound opportunities against clear business needs, authority, urgency, and fit criteria, improving conversion from first conversation to sales acceptance.
• Lead structured discovery conversations that surface hiring challenges and commercial priorities, giving account executives actionable context for stronger solution positioning.
• Maintain accurate CRM records, activity data, and pipeline stages, strengthening forecasting, handoffs, and visibility into the performance of the demand-generation engine.
• Partner with marketing and sales colleagues to test messaging, share market insight, and improve campaign effectiveness across priority HR technology segments.

Essential Skills & Technologies

• B2B prospecting fundamentals across cold calling, email sequencing, LinkedIn outreach, account research, and objection handling, with the judgment to personalize engagement for senior stakeholders.
• Strong discovery and qualification skills, including the ability to ask clear questions, identify workforce pain points, and determine whether an opportunity merits sales follow-up.
• Practical CRM proficiency in platforms such as Salesforce, HubSpot, or equivalent systems, including contact hygiene, activity logging, sequencing, and opportunity handoff discipline.
• Clear business communication across phone, email, video, and written channels, with the ability to explain HR technology and workforce solutions in concise, outcome-focused language.
• Data-informed pipeline management using activity, connect, meeting, and conversion metrics to prioritize effort, diagnose bottlenecks, and improve prospecting productivity.
• Account-based research using company websites, LinkedIn, hiring signals, and relevant business information to identify buying triggers and map stakeholder needs.
• Comfort working with sales engagement, calendar scheduling, analytics, and collaboration tools that support consistent execution across the full prospecting workflow.

Additional Plus

• Experience selling HR technology, recruitment services, staffing, SaaS, or other solutions to HR and talent acquisition teams, with familiarity across buying committees and longer B2B cycles.
• Exposure to account-based marketing, intent data, sales automation, or enrichment platforms that improve targeting precision and help prioritize high-value prospects.
• Demonstrated experience in an inclusive, fast-changing commercial environment where resilience, experimentation, and cross-functional collaboration contribute to measurable pipeline growth.

What You'll Bring

• Early-career B2B sales experience with evidence of consistent prospecting discipline, thoughtful follow-up, and a willingness to learn from activity and conversion data.
• A commercially curious mindset that turns account research into relevant questions, connects prospect needs to business outcomes, and creates credible first conversations.
• Strong ownership of goals, CRM hygiene, and daily execution, with the resilience to manage rejection while continuously improving messaging, targeting, and qualification quality.
• Professional, inclusive communication that builds trust with diverse stakeholders and reflects Binding Minds’ commitment to accessible, equitable, and high-quality workforce solutions.