Influencer Marketing Executive

Location: Coimbatore, Tamil Nadu, India | Experience: Mid level, 3–5 years

About the Company

Vilvah.com is a consumer-facing brand with a digital presence that depends on strong customer connection, trust, and consistent brand storytelling. As a business with an online storefront, its growth relies on marketing that can create visibility, credibility, and sustained engagement across the right audience segments. The company environment calls for practical execution, brand awareness, and close coordination between marketing and business priorities. For this role, the focus is on helping Vilvah build stronger creator-led reach, translate brand intent into visible campaigns, and keep influencer activity organized, measurable, and aligned to business outcomes.

About the Role

This role owns influencer-led brand growth through structured creator partnerships, campaign coordination, and strong follow-through on deliverables. The right person will help turn marketing plans into visible engagement outcomes by identifying the right creators, managing outreach and collaboration, and keeping campaigns on track from briefing to reporting. Success will come from balancing relationship management with execution discipline, ensuring each campaign is aligned to brand goals, timeline expectations, and performance targets. The role also requires clear communication, attention to detail, and the ability to support marketing efforts that build awareness, trust, and measurable reach.

Key Responsibilities

• Own creator sourcing and outreach so the brand builds a relevant influencer pipeline aligned to campaign goals, audience fit, and budget discipline.
• Coordinate influencer briefs, content timelines, and approvals so campaign execution stays organized, on brand, and on schedule.
• Manage day-to-day relationships with creators and agencies to reduce friction, improve responsiveness, and protect campaign quality.
• Track campaign delivery, engagement performance, and content outputs so marketing can measure what drives awareness and conversion.
• Collaborate with internal teams to align influencer activity with launches, promotions, and broader brand plans.
• Maintain reporting discipline with clear updates on creator status, deliverables, and campaign progress so stakeholders can make fast decisions.

Essential Skills & Technologies

• Influencer marketing fundamentals, including creator identification, outreach, briefing, campaign coordination, and post-campaign review across awareness and engagement objectives.
• Strong communication and relationship management skills to handle creators, agencies, and internal teams with clarity and professionalism.
• Organized execution and project tracking so multiple campaigns can move forward without missed deadlines or quality gaps.
• Working understanding of social media platforms and content formats that shape creator selection and campaign planning.
• Ability to review basic campaign metrics and turn engagement data into practical next steps for marketing improvement.
• Comfortable using spreadsheets, trackers, and collaboration tools to manage workflow, approvals, and reporting.

Additional Plus

• Prior exposure to D2C, e-commerce, or performance-led brand campaigns is a strong advantage because it can improve creator selection and campaign fit.
• Experience working with beauty, personal care, or consumer brands would be helpful for faster context and stronger audience alignment.
• Familiarity with creator marketplaces, influencer tracking tools, or social analytics platforms can help improve execution speed.

What You'll Bring

• You bring organized execution and strong follow-through, turning campaign plans into timely creator activity and measurable marketing outcomes.
• You communicate clearly and professionally, which helps you build trust with creators, internal stakeholders, and external partners.
• You are comfortable managing multiple moving parts at once while keeping detail, quality, and deadlines under control.

Why Join Us

Joining Vilvah means contributing to a brand that depends on trust, visibility, and consistent digital engagement to grow. This role gives you the opportunity to shape creator-led marketing in a way that has a direct effect on brand awareness and audience connection. You will work on meaningful campaign execution, not just coordination, and help turn marketing intent into visible outcomes across creators, content, and engagement. The environment is suited to someone who enjoys structured ownership, clear goals, and the chance to build measurable brand impact through disciplined influencer marketing. If you like working close to the action and want your work to translate into real marketing momentum, this role offers that scope.

What We Offer

• The opportunity to own influencer campaign execution in a role where your work directly supports brand visibility and marketing outcomes.
• A collaborative environment where clear ownership, structured delivery, and professional communication matter.
• Exposure to a growing consumer brand that relies on digital engagement and creator partnerships to strengthen reach and relevance.