Performance Marketing Specialist

Location: Kolkata, West Bengal, India | Experience: Junior (1-2 years)

About the Company

Adbuffs is a Kolkata-based performance marketing agency helping direct-to-consumer and e-commerce brands grow revenue through an integrated system of strategy, media buying, creative production, retention marketing, and measurement. We act as an extended CMO for brands scaling from 0 to 1 and beyond, globally. Our work is designed to bring clarity and ownership to growth decisions without sacrificing margins, vision, or long-term brand health. We care about profitable growth, incrementality, and business outcomes rather than vanity metrics. Our culture is client-first and grounded, with serious work built around data, strategy, execution, clarity, and ownership. We hire thinkers, builders, and owners who care about brand outcomes rather than simply completing tasks.

About the Role

As a Performance Marketing Specialist, you will own the day-to-day execution and improvement of Meta advertising campaigns for direct-to-consumer and e-commerce clients. You will translate business goals into campaign structures, audiences, creative tests, budgets, and measurement plans that support profitable growth. The role combines hands-on platform execution with disciplined analysis, giving you responsibility for understanding what is driving performance and what needs to change. You will work closely with strategy, creative, retention, and measurement teams to turn insights into better decisions and stronger client outcomes. This is an onsite role in Kolkata for an early-career marketer who wants to build depth in paid social while developing broader performance marketing judgment.

Key Responsibilities

• Own Meta Ads campaign setup, launch, pacing, and optimization across client accounts, ensuring spend is aligned with business goals, approved budgets, and expected performance outcomes.
• Monitor campaign performance through structured reporting and analysis, identifying changes in audience, creative, funnel, or budget performance that require timely action.
• Build and manage testing plans across audiences, creatives, placements, bidding approaches, and campaign structures to improve efficiency and establish repeatable growth levers.
• Translate performance data into clear recommendations for internal teams and clients, connecting channel metrics to revenue, contribution, customer quality, and broader business impact.
• Coordinate with creative and strategy teams to develop stronger ad concepts, briefs, and iteration cycles based on customer insights and campaign learnings.
• Maintain accurate campaign documentation, tracking, naming conventions, and reporting systems so performance decisions remain clear, auditable, and easy to scale across accounts.
• Support account reviews and growth planning by bringing prepared analysis, practical hypotheses, and ownership of agreed actions through to measurable outcomes.

Essential Skills & Technologies

• Hands-on experience with Meta Ads Manager, including campaign structure, audience creation, budget management, optimization, and performance troubleshooting across paid social campaigns.
• Working knowledge of performance marketing metrics such as CPA, ROAS, CTR, CPM, conversion rate, frequency, and customer acquisition efficiency, with the ability to interpret them in context.
• Strong spreadsheet skills for campaign analysis, reporting, pacing, comparisons, and identifying trends that can guide practical optimization decisions.
• Ability to design clear advertising tests, document hypotheses, evaluate results, and convert learnings into improved creative, targeting, funnel, or budget choices.
• Familiarity with conversion tracking concepts, attribution limitations, pixels, events, and basic campaign measurement practices used to assess paid media performance.
• Clear written and verbal communication, with the ability to explain campaign results, risks, and recommendations to teammates and clients without hiding behind platform jargon.

Additional Plus

• Exposure to Google Ads, Shopify, GA4, or other tools supporting e-commerce measurement and customer acquisition analysis.
• Experience working with direct-to-consumer, e-commerce, or agency accounts where multiple campaigns, products, audiences, and business priorities must be managed together.
• Familiarity with creative performance analysis, landing-page considerations, retention marketing, or incrementality thinking beyond last-click platform reporting.

What You'll Bring

• You bring 1–2 years of practical performance marketing experience, with meaningful hands-on exposure to Meta Ads and a clear understanding of how campaign decisions influence commercial outcomes.
• You take ownership of performance details, from accurate setup and pacing to thoughtful analysis, timely communication, and following optimization actions through to measurable results.
• You think in hypotheses and evidence, using data to understand what changed, why it changed, and which lever is most likely to improve performance rather than making reactive edits.
• You communicate with clarity and intellectual honesty, raising risks early, explaining trade-offs simply, and working constructively with strategy, creative, measurement, and client-facing teams.
• You are comfortable in a serious, grounded environment where standards are high, learning is expected, and strong work means improving brand outcomes rather than merely completing assigned tasks.
• You care about profitable growth and long-term business health, not just surface-level platform metrics, and you are motivated to develop into a stronger, more complete performance marketer.

Why Join Us

• Join Adbuffs to work at the intersection of strategy, media buying, creative production, retention marketing, and measurement, giving you a broader view of how modern growth systems work.
• Build real depth in Meta Ads while learning to connect campaign performance with revenue, margins, customer quality, incrementality, and the decisions that shape durable brand growth.
• Work with direct-to-consumer and e-commerce businesses that are actively scaling, where your analysis and execution can influence meaningful commercial outcomes rather than sitting inside a narrow channel silo.
• Learn alongside thinkers, builders, and owners who value clarity, strong reasoning, and execution quality. You will receive exposure to practical growth challenges and develop judgment by solving them with a grounded team.
• Grow in a client-first environment that treats performance marketing as business ownership, helping you move from platform operator to marketer who understands the full path from insight to impact.

What We Offer

• Meaningful ownership of Meta Ads accounts and exposure to the broader performance marketing system supporting ambitious direct-to-consumer and e-commerce brands.
• A collaborative, client-first team environment where data, strategy, creative thinking, and clear execution are connected to measurable business outcomes.
• Hands-on learning opportunities across campaign testing, measurement, creative performance, profitable growth, and the operating discipline required to scale accounts responsibly.
• Competitive compensation and an onsite Kolkata work environment designed for serious work, practical feedback, and steady professional growth.