Senior Marketing Executive – Sports Division

Location: Dubai, United Arab Emirates | Experience: Mid Level (4–7 years)

About the Company

We are a confidential organization building and growing a sports-focused business in the UAE. Our sports division operates in a commercially driven environment where strong brand execution, customer understanding, and disciplined marketing delivery support sustainable growth. This role will work with stakeholders across the business to translate sports-market opportunities into measurable campaigns, stronger engagement, and improved commercial performance. The organization values practical ownership, high standards, and marketing decisions connected to business outcomes. We are seeking a professional who understands how leading sports brands create relevance through clear positioning, compelling storytelling, consistent execution, and strong consumer connection. The successful candidate will contribute to a growing sports platform while maintaining discretion throughout the recruitment process. Company identity and identifying details are intentionally not disclosed at this stage.

About the Role

The Senior Marketing Executive will own day-to-day marketing execution for the sports division, converting brand and commercial priorities into campaigns that build awareness, engagement, demand, and customer value. The role will manage planning calendars, coordinate internal and external partners, support product and category launches, and ensure consistent execution across relevant channels. Success will be measured through campaign performance, audience response, brand consistency, commercial contribution, and the quality of stakeholder delivery. The ideal candidate brings experience from a recognized sports, athletic, footwear, apparel, equipment, or lifestyle brand such as Nike, PUMA, Adidas, Under Armour, or a comparable organization. This is an onsite Dubai role requiring strong organization, ownership, market awareness, and the ability to operate with confidentiality.

Key Responsibilities

• Own integrated marketing calendars for the sports division, aligning campaign priorities, launch milestones, channel plans, and stakeholder inputs to improve execution quality and commercial readiness.
• Develop and deliver campaigns across digital, social, retail, partnerships, events, and relevant consumer touchpoints, using clear objectives and performance measures to strengthen reach, engagement, and demand.
• Translate sports-market trends, consumer insights, competitor activity, and brand direction into actionable marketing plans that improve relevance, differentiation, and audience response.
• Coordinate agencies, creative partners, vendors, and internal teams through defined briefs, timelines, budgets, approvals, and quality standards to deliver consistent brand experiences.
• Track campaign performance and marketing spend through regular reporting, identifying optimization opportunities that improve return on investment, customer engagement, and contribution to business goals.
• Support product launches, seasonal activations, sponsorships, athlete or influencer initiatives, and sports partnerships by managing execution details and protecting brand consistency.
• Maintain accurate marketing documentation, campaign assets, calendars, and post-campaign evaluations so learning is captured and future decisions become faster and more effective.

Essential Skills & Technologies

• Experience in marketing for a recognized sports, athletic, footwear, apparel, equipment, or lifestyle brand, with practical understanding of sports consumers, categories, channels, and competitive positioning.
• Strong campaign planning, brand activation, content coordination, stakeholder management, agency briefing, budgeting, and execution skills, with evidence of delivering measurable marketing outcomes.
• Working knowledge of digital marketing, social media, CRM or audience platforms, analytics and reporting tools, presentation software, and marketing performance measurement.
• Ability to interpret market and campaign data, convert insights into action, and communicate recommendations clearly to commercial, creative, sales, and leadership stakeholders.
• Strong written and verbal communication, organization, attention to detail, commercial awareness, and judgment when handling confidential information and multiple priorities.

Additional Plus

• Experience managing sports partnerships, sponsorships, athlete or influencer programs, retail activations, events, or community-led initiatives that connect brands with active consumer audiences.
• Exposure to regional or international sports-brand guidelines, omnichannel retail environments, e-commerce marketing, merchandising, or product-launch planning would strengthen the fit.
• Familiarity with marketing automation, social listening, dashboarding, or advanced campaign attribution tools would support more informed optimization and performance management.

What You'll Bring

• You will bring four to seven years of hands-on marketing experience, ideally gained within a recognized sports or athletic brand such as Nike, PUMA, Adidas, Under Armour, or a comparable organization. You understand how sports audiences behave, how brand relevance is built, and how campaigns move from brief to execution to measurable result.
• You can manage multiple workstreams without losing detail, create clear briefs, coordinate agencies and partners, and keep stakeholders aligned around deadlines, budgets, and quality standards. You are comfortable combining creative judgment with commercial discipline, using data to assess performance and recommending practical improvements.
• You communicate confidently with cross-functional teams and can adapt your approach across digital, retail, social, events, partnerships, and launches. You take ownership rather than waiting for direction, remain calm under pressure, and protect confidential information.
• A relevant bachelor’s degree or equivalent practical experience is expected. You should be based in or able to work onsite in Dubai and bring the maturity, discretion, and execution focus required for a senior individual-contributor marketing role.

Why Join Us

• Join a confidential sports-focused organization where your marketing ownership will directly shape brand visibility, customer engagement, and commercial growth in the UAE market.
• Work across campaigns, launches, partnerships, digital channels, and consumer experiences, gaining broad ownership of the levers that influence sports-business performance.
• Partner with commercial and creative stakeholders in a practical, accountable environment where strong execution, useful insight, and measurable outcomes are valued.
• Build meaningful impact within a growing sports division while applying experience gained from leading sports and athletic brands.

What We Offer

• A senior individual-contributor opportunity with ownership across the sports division’s marketing planning, campaigns, activations, and performance improvement agenda.
• Exposure to cross-functional commercial, creative, digital, retail, partnership, and operational stakeholders, providing broad responsibility and meaningful visibility across the business.
• An onsite Dubai working environment, with the opportunity to translate recognized sports-brand experience into measurable growth, stronger market relevance, and consistent execution.
• A confidential recruitment process designed to protect employer identity while evaluating your experience, judgment, and potential contribution to the sports division.