Marketing Manager

Location: China | Experience: Mid Level (5-8 years)

About the Company

Gunjit_testing is hiring a Marketing Manager to strengthen how the organization presents its capabilities, reaches decision-makers, and supports growth in the business process management and business process outsourcing sector. The company is looking for a marketing leader who can connect market insight with disciplined execution, creating a clear link between brand activity, qualified demand, and commercial outcomes. This role will work across teams to clarify positioning, build relevant campaigns, and establish repeatable marketing systems that support business priorities. The successful candidate will bring structure to planning, measurement, and channel management while keeping customer needs at the center of execution. Because the role is remote and focused on China, it requires strong ownership, written communication, and the ability to coordinate stakeholders across locations. The manager will help create a consistent market presence, improve visibility with target audiences, and give leadership a reliable view of marketing performance and pipeline contribution.

About the Role

The Marketing Manager will own marketing strategy and execution for China, translating business priorities into campaigns that improve market visibility, audience engagement, and qualified commercial demand. Through customer insight, positioning, content, digital channels, partnerships, and performance reporting, this role will build a measurable marketing engine for a BPM and BPO business. The manager will align closely with sales and leadership to define priority segments, strengthen messaging, and improve movement from awareness to opportunity. Success will be measured through marketing-sourced pipeline, campaign efficiency, channel performance, content impact, and the quality of market feedback provided to decision-makers. This is a remote role requiring independent planning, strong stakeholder management, and disciplined follow-through across geographically distributed teams.

Key Responsibilities

• Own the China marketing plan, converting business goals into prioritized campaigns, channel strategies, and measurable targets that improve qualified demand and support revenue growth.
• Define customer segments, positioning, and messaging through market research, competitor analysis, and stakeholder insight, helping sales communicate differentiated value to priority buyers.
• Build and optimize integrated campaigns across digital, content, events, partnerships, and other relevant channels, improving reach, engagement, conversion, and marketing efficiency.
• Establish reporting dashboards and operating rhythms that track pipeline contribution, campaign performance, channel economics, and customer signals for informed leadership decisions.
• Partner with sales to improve lead quality, handoffs, nurture journeys, and account engagement, creating a more consistent path from market attention to commercial opportunity.
• Own the content calendar and quality standard across localized assets, ensuring communications are relevant to Chinese audiences, aligned with positioning, and connected to business outcomes.
• Manage external agencies, vendors, and marketing budgets where required, maintaining delivery quality, cost discipline, timelines, and clear accountability for results.
• Capture market feedback and translate it into recommendations for leadership, product, and commercial teams, strengthening customer relevance and future growth priorities.

Essential Skills & Technologies

• Demonstrated experience leading B2B marketing in China, preferably within BPM, BPO, technology, professional services, or another complex solutions environment with multiple stakeholders.
• Strong capability across positioning, demand generation, content, digital marketing, campaign measurement, sales enablement, and marketing operations, with a clear focus on commercial outcomes.
• Proficiency with CRM, marketing automation, analytics, reporting, collaboration, and content management tools; able to turn data into decisions and communicate performance clearly.

Additional Plus

• Experience marketing outsourcing, shared services, customer experience, operations, technology-enabled services, or other solution-led offerings to business buyers.
• Working knowledge of Chinese digital channels, local buyer behavior, regional content practices, and compliant approaches to data-driven marketing.
• Experience building a marketing function, introducing scalable processes, or managing agencies and cross-functional programs in a remote environment.

What You'll Bring

• A bachelor’s degree in Marketing, Business Administration, Communications, or a related field, combined with 5–8 years of progressive marketing experience and meaningful ownership of business outcomes.
• Strategic judgment and practical execution: you can set priorities, make trade-offs, and move from insight to campaign, while maintaining quality, speed, and measurable accountability.
• Strong understanding of China’s B2B market, with the ability to localize messaging, select effective channels, and build trust with audiences across complex buying journeys.
• Commercial orientation, connecting brand, content, demand generation, and sales enablement to pipeline quality, conversion, revenue influence, and long-term customer value.
• Analytical discipline, using CRM, marketing automation, web analytics, campaign reporting, and dashboards to diagnose performance and improve investment decisions.
• Clear communication and stakeholder leadership, enabling alignment among sales, leadership, delivery, vendors, and distributed teams without relying on constant supervision.
• Ownership mindset, resilience, and curiosity; you take responsibility for outcomes, learn from market feedback, and continuously improve the systems that make marketing more effective.

Why Join Us

• Own the China marketing agenda with direct influence on market positioning, demand creation, and commercial growth within a BPM and BPO environment.
• Build scalable marketing systems, reporting, and campaigns that make performance visible and create a stronger connection between customer insight and business results.
• Work remotely with the autonomy to shape priorities, collaborate across teams, and turn meaningful marketing ideas into measurable market impact.

What We Offer

• Remote working arrangement within China, supporting flexibility while enabling collaboration with distributed colleagues and stakeholders.
• Meaningful ownership of marketing strategy, positioning, demand generation, and performance measurement in a role with visible business impact.
• The opportunity to build repeatable marketing capabilities, influence growth priorities, and develop a stronger market presence for Gunjit_testing.