Performance Marketing Specialist

Location: Jaipur, Rajasthan, India | Experience: Senior Level (5-8 years)

About the Company

Binding Minds is a workforce solutions company focused on helping organizations build diverse, capable, and high-performing teams. Its work spans inclusive hiring, contingent staffing, permanent recruitment, and delivery support across multiple industries. As a certified Disability-Owned Business Enterprise, the company brings a distinctive perspective to accessibility, representation, and equitable opportunity. The organization operates in a centralized recruiting and delivery model, connecting business needs with practical talent solutions and dependable execution. Its environment is suited to professionals who can adapt quickly, work across stakeholders, and bring structure to complex, high-growth priorities. The team values professionalism, resilience, leadership potential, and a genuine commitment to inclusive workplace outcomes. In this role, you will contribute to a company that treats growth and inclusion as connected business priorities, while helping strengthen how marketing reaches the right audiences, communicates value clearly, and supports sustainable commercial performance.

About the Role

Own paid acquisition performance across Google Ads, Meta Ads, programmatic channels, and emerging platforms. You will turn spend, audience, creative, and funnel data into scalable growth decisions, while partnering with content, creative, and brand teams to improve how campaigns perform and how the company communicates value. The role combines hands-on media buying with market mix modeling, attribution, experimentation, and automated reporting. Success means improving the efficiency and predictability of customer acquisition, protecting return on investment, and creating a measurement discipline that helps stakeholders make faster decisions. You will also raise team capability by mentoring junior marketers and analysts, simplifying complex insights, and establishing repeatable standards for campaign planning, optimisation, and performance review.

Key Responsibilities

• Own media buying across Google Ads, Meta Ads, programmatic, OTT, X, Snapchat, and emerging platforms, improving qualified acquisition volume while maintaining disciplined control over spend and efficiency.
• Build and refine market mix and attribution models that clarify channel contribution, improve investment allocation, and give leadership a more reliable view of incremental growth.
• Plan and optimise monthly budgets against ROAS, CAC, and LTV targets, using performance signals to rebalance media mixes and protect profitable, scalable customer acquisition.
• Develop full-funnel strategies across TOFU, MOFU, and BOFU, connecting audience intent, creative messaging, placements, and bidding decisions to measurable movement through the conversion journey.
• Analyse creative and content performance, translating audience behaviour into clear guidance for content, creative, and brand teams so storytelling improves both engagement and commercial outcomes.
• Lead A/B and multivariate testing across creatives, audiences, placements, and bidding strategies, converting test results into repeatable campaign improvements rather than isolated learnings.
• Build dashboards and automated reports using GA4, Google Tag Manager, attribution tools, and related systems to make campaign performance visible and actionable in near real time.
• Mentor junior performance marketers and analysts, setting practical standards for analysis, experimentation, documentation, and stakeholder communication across the marketing function.

Essential Skills & Technologies

• Strong hands-on expertise in Google Ads, Meta Ads, Facebook and Instagram Ads, programmatic advertising, OTT, X, Snapchat, and other emerging paid media platforms.
• Advanced understanding of market mix modeling, attribution models, conversion funnels, ROAS, CAC, LTV, budget management, and channel-level performance optimisation.
• Proficiency with Google Analytics 4, Google Tag Manager, attribution platforms, dashboards, automated reporting, and measurement systems used to support real-time campaign decisions.
• Strong analytical capability with Excel, SQL, or comparable data tools, including the ability to investigate complex datasets and communicate clear commercial implications to stakeholders.
• Demonstrated ability to evaluate creative effectiveness, connect performance data with audience behaviour, and guide content, creative, and brand partners toward stronger campaign outcomes.
• Excellent problem-solving, attention to detail, communication, creativity, collaboration, and decision-making skills in a fast-paced, high-growth operating environment.

Additional Plus

• Experience scaling performance marketing for a direct-to-consumer, lifestyle, ecommerce, or consumer brand with meaningful multi-channel media investment.
• Exposure to advanced experimentation frameworks, incrementality testing, predictive analytics, or automated marketing intelligence systems that improve confidence in growth decisions.
• Experience coaching junior marketers or analysts and building practical operating rhythms that improve campaign quality, learning velocity, and team performance.

What You'll Bring

• Bring 5+ years of performance marketing or media buying experience with a proven record of managing significant budgets and delivering measurable return on investment across multiple channels.
• Bring the analytical judgment to connect market mix, attribution, funnel, creative, and customer value signals into decisions that improve acquisition efficiency and sustainable growth.
• Bring hands-on command of Google Ads, Meta Ads, programmatic media, GA4, Google Tag Manager, attribution tools, dashboards, and data analysis using Excel, SQL, or similar tools.
• Bring the ability to work closely with content, creative, brand, and business stakeholders, simplifying complex insights into clear priorities, strong messaging, and decisive action.
• Bring curiosity, resilience, and a test-and-learn mindset suited to a fast-moving environment where scalable solutions are discovered through disciplined experimentation and rapid iteration.
• Bring strong ownership of budgets, measurement quality, reporting accuracy, and campaign outcomes, with the judgment to identify problems early and act before performance deteriorates.
• Bring a collaborative leadership style that raises the capability of junior marketers and analysts while establishing practical standards for planning, analysis, documentation, and continuous learning.

Why Join Us

You will join a team that believes better outcomes come from removing unnecessary complexity and focusing on what genuinely matters. The role gives you meaningful ownership of paid growth, measurement, creative performance, and investment decisions rather than limiting you to campaign execution. You will work closely with content, creative, brand, and analytics partners, creating a direct link between your decisions and business performance. The environment rewards curiosity, thoughtful experimentation, and the ability to turn complex information into simple, useful action. You will have room to explore new platforms, test better ways of working, learn from failure, and build systems that make growth more predictable. Your contribution will also support a broader mission around inclusive, high-quality workforce solutions and diverse, high-performing teams. For someone who enjoys understanding how things work, solving problems with practical thinking, and developing others, this is an opportunity to build both commercial impact and leadership range. The company offers a setting where strong ownership, empathy, and continuous learning are valued alongside performance.

What We Offer

• Competitive compensation with meaningful ownership of high-impact paid growth, measurement, and budget optimisation priorities.
• A collaborative team of empathetic problem solvers who value clear thinking, inclusive outcomes, and practical execution across functions.
• Growth opportunities through exposure to senior stakeholders, complex marketing decisions, mentorship responsibilities, and continuous learning.
• Freedom to explore, experiment, learn from failure, and develop scalable solutions that improve performance and business confidence.
• Free coffee as a simple everyday perk that supports connection, focus, and informal collaboration across the team.