Growth Marketing Manager

Location: Gurgaon, Haryana, India | Experience: Mid Level (4-7 years)

About the Company

We are a trusted online fashion retailer based in Gurgaon, offering a curated range of trendy apparel and accessories. Our work is centered on making fashion discovery simple, relevant, and enjoyable for customers who expect both style and convenience. We focus on delivering a strong customer experience across every interaction, from discovering products to completing purchases and returning to shop again. Our team aims to anticipate shopper needs rather than react to them, using customer understanding to shape better experiences and stronger business outcomes. We believe meaningful growth comes from combining commercial discipline with customer obsession. People here are encouraged to take ownership of outcomes, work together across boundaries, and remain open to new evidence and better approaches. This role will help strengthen how we attract, engage, convert, and retain customers while supporting the company’s ambition to build lasting trust in online fashion. You will join a collaborative environment where practical experimentation, clear accountability, and customer-centered decision-making guide growth priorities.

About the Role

The Growth Marketing Manager will own the systems and levers that grow qualified customer demand, improve conversion, and increase repeat purchase for our online fashion business. You will translate customer and commercial insight into an integrated growth roadmap spanning acquisition, lifecycle engagement, experimentation, and performance measurement. The role connects channel strategy with onsite experience, merchandising, product, and technology so that marketing investment produces durable revenue rather than isolated campaign wins. You will establish a disciplined test-and-learn operating model, define success metrics, and make prioritization decisions using reliable data. Your impact will be measured through efficient growth, stronger customer retention, improved funnel performance, and clearer visibility into what drives profitable outcomes. This is a hands-on leadership role for someone who can set direction, build operating rigor, and personally solve complex growth problems in a fast-moving e-commerce environment.

Key Responsibilities

• Own the growth roadmap across acquisition, activation, conversion, and retention, prioritizing the highest-impact levers through customer insight, funnel analysis, and commercial performance data.
• Build and optimize channel strategies across paid, organic, affiliate, social, and lifecycle marketing, improving qualified traffic, customer acquisition efficiency, and contribution to revenue.
• Establish experimentation across campaigns, landing pages, offers, creative, and customer journeys, creating a repeatable testing system that increases conversion and accelerates learning.
• Partner with product, technology, merchandising, and operations to remove customer friction, improve discovery and checkout experiences, and convert marketing insight into stronger end-to-end outcomes.
• Own growth measurement and reporting, defining a reliable performance framework for acquisition, retention, cohort behavior, attribution, and marketing efficiency across key business segments.
• Develop lifecycle programs for onboarding, engagement, reactivation, and repeat purchase, using segmentation and relevant customer communication to strengthen loyalty and customer lifetime value.
• Manage agencies, vendors, and cross-functional stakeholders where required, maintaining execution quality, clear accountability, and delivery against agreed commercial priorities.

Essential Skills & Technologies

• Strong growth marketing expertise across performance acquisition, lifecycle marketing, conversion optimization, retention, and experimentation, with a track record of translating strategy into measurable commercial outcomes.
• Advanced analytical capability using web analytics, marketing dashboards, cohort analysis, attribution approaches, and customer data to identify growth opportunities and make investment decisions.
• Practical experience with paid media platforms, CRM or marketing automation, A/B testing, SEO, app or web analytics, and reporting tools used to operate an integrated growth engine.
• Strong e-commerce understanding across merchandising, product discovery, conversion funnels, customer journeys, repeat purchase, and unit economics, with the judgment to balance short-term performance and durable growth.
• Excellent stakeholder management and communication skills, enabling alignment across marketing, product, technology, merchandising, and operations while maintaining ownership for outcomes.
• Structured problem-solving and prioritization skills, with the ability to turn ambiguous customer or business challenges into focused hypotheses, tests, decisions, and measurable action.

Additional Plus

• Experience growing an online fashion, lifestyle, marketplace, or consumer internet business where customer taste, seasonality, assortment, and repeat behavior materially influence performance.
• Familiarity with customer data platforms, personalization, marketing mix considerations, incrementality testing, or advanced lifecycle segmentation that can improve the quality of growth decisions.
• Experience leading external agencies or mentoring marketers while building a high-ownership operating rhythm grounded in transparent performance reviews and continuous improvement.

What You'll Bring

• You bring a growth mindset grounded in customer understanding, commercial judgment, and evidence. You can move from a broad business objective to a clear hypothesis, measurable success criteria, and an executable plan.
• You have operated across the full growth funnel rather than optimizing a single channel in isolation. You understand how acquisition quality affects activation, conversion, retention, customer lifetime value, and overall marketing efficiency.
• You are comfortable working with data and imperfect information, asking the right questions of dashboards, cohorts, attribution, and experiments without losing sight of business context or customer experience.
• You communicate clearly with senior stakeholders and specialist teams, making trade-offs visible and keeping decisions tied to outcomes. You can influence without relying solely on authority and create momentum across organizational boundaries.
• You take ownership from diagnosis through implementation and measurement. When a plan does not work, you learn quickly, communicate honestly, and adjust the system rather than defending activity that lacks impact.
• You are energized by online fashion and the opportunity to anticipate shopper needs. You bring curiosity, openness to better approaches, and the resilience to build repeatable growth capabilities in a changing market.

Why Join Us

You will join a trusted online fashion retailer at a meaningful stage of growth, where customer experience and commercial performance are inseparable. The work is not limited to running campaigns; it shapes how shoppers discover products, decide what to buy, and return for their next purchase. This role offers ownership of the growth system across the funnel, giving you room to connect strategy, experimentation, analytics, and execution. You will work closely with teams across marketing, product, technology, merchandising, and operations, allowing your decisions to influence the complete customer journey rather than one isolated channel. The company’s emphasis on anticipating shopper needs creates a strong foundation for thoughtful, customer-led growth. You will also have the opportunity to build greater operating rigor around testing, measurement, and prioritization as the business evolves. If you enjoy solving ambiguous problems, turning insight into action, and seeing your work create measurable customer and revenue impact, this role offers a platform to make that contribution visible and lasting.

What We Offer

• Meaningful ownership of growth priorities across acquisition, conversion, retention, and customer experience, with direct visibility into how your decisions influence business performance.
• A cross-functional working environment where marketing, product, technology, merchandising, and operations collaborate to solve customer problems and improve the complete shopping journey.
• The opportunity to build scalable experimentation, measurement, and lifecycle capabilities within a trusted online fashion business focused on anticipating shopper needs and earning long-term customer loyalty.