Digital Marketing and E-Commerce Manager

bioQuad Life Sciences

bioQuad Life Sciences Digital Marketing and E-Commerce Manager Location Reports to Experience Annual CTC Gurugram, HQ27 Founder and CEO 7 to 10 years Rs 18 to 24 lakhs 1. About bioQuad Life Sciences bioQuad Life Sciences is a biotechnology company that manufactures patented, clinically tested supplements built on Bio-Replenishments®, bioactive molecules the body naturally produces to maintain homeostasis. Published clinical trials back our claims, which is rare in this industry. We operate two brands, bioQuad® for people and Boneo Canine® for pets. Both sell in the US, Europe and the UAE through Amazon, direct-to-consumer on our Shopify stores, and professional and retail distribution channels. 2. Position Overview This role takes charge of our paid advertising and makes it profitable. Amazon US is the priority. Both brands sell well there on their own, but the advertising has been left unmanaged by an outside agency. After Amazon you launch Meta and Google, then paid traffic to our Shopify stores, then our Amazon UAE account. None of these are running today. This is hands-on work in the ad accounts, not managing others who do it, and you report to the Founder and CEO directly. Why this role is worth taking

• You turn a channel around rather than maintain one, so the result of your work is visible and attributable
• You report directly to the Founder and CEO, with no layers between you and the decision
• The scope grows: Amazon US first, then Meta and Google, then Shopify, then Amazon UAE
• You help shape and hire the digital team that follows you 3. Key Responsibilities Amazon US
• Audit existing campaigns for both brands and present a rebuild plan before making changes
• Create a campaign structure across Sponsored Products, Brands and Display with sound bidding, match types and negative keyword management
• Restore return on ad spend to a profitable level and hold it, with budgets pacing evenly through the day
• Maintain account health and respond to policy notifications and listing suppressions within 24 hours
• Raise listing quality across titles, keywords, images and A+ content, with creative reviewed before publication
• Track inventory levels, restock timing and the causes of order cancellations Meta and Google Advertising
• Develop the paid media function from dormant accounts into working campaigns
• Launch prospecting and retargeting across Meta, Google Search, Shopping and Performance Max
• Direct the creative team on advertising assets and test them systematically
• Manage budgets against agreed return targets and verify tracking through GA4, Tag Manager and platform pixels

bioQuad Life Sciences

Shopify and Conversion

• Strengthen the path from advertisement to completed checkout
• Identify and resolve conversion bottlenecks on product and landing pages
• Create and test campaign landing pages with the creative team Amazon UAE
• Our UAE account is set up and products are listed, but nothing is being promoted there
• Once the United States is running well, assess the opportunity and propose a plan to activate it Team and Vendor Management
• Set the creative team’s advertising priorities and review output against performance data
• Where an external agency is engaged, set deliverables, verify reported figures against platform data and advise on continuation
• Take part in hiring and managing additional digital team members as the function grows Reporting
• Submit a performance report each Monday covering spend, revenue and return across all channels
• Present significant changes of strategy or budget for approval before acting
• Escalate compliance, budget or account risks within 24 hours 4. First Ninety Days Period Expected outcome Days 1 to 30 Written audit of the Amazon US accounts and dormant advertising assets, with a costed rebuild plan presented for approval Days 31 to 60 Amazon advertising relaunched on the approved structure, return on ad spend at 2.0 or above, budgets pacing correctly Days 61 to 90 Return on ad spend at 2.5 or above and holding, with a launch plan for Meta and Google presented for approval 5. Performance Measures Area Measure Target Weight Sales Revenue from paid channels Agreed quarterly target 30% Return on ad spend 2.0 by day 90, 2.5 by day 120 25% Budget Spend against approved budget Within 5% of approved budget 20% Reporting Weekly report Submitted every Monday 15% Delivery Ninety-day milestones Met as set out above 10%

bioQuad Life Sciences

6. What We Are Looking For Required • Seven to ten years in performance marketing or ecommerce growth, still working hands-on in the advertising accounts • You have carried a revenue target for a channel and met it, and can talk through the numbers • A channel you launched from nothing and made profitable, with the timeline it took • Hands-on command of Amazon Advertising and Seller Central, able to diagnose and repair an underperforming account yourself • A track record of running Meta or Google advertising profitably for a direct-to-consumer brand • Campaigns you have run for a Western market, including the creative and timing differences that involves • Ability to prepare a quarterly spend and revenue forecast, not only optimize week to week • Fluency in return on ad spend, ACOS, TACOS, cost per acquisition and conversion rate, and the judgment to act when they move • Strong written and spoken English, sufficient for clear reporting to senior management • Daily use of AI tools in your work: research, ad copy, creative briefs, keyword analysis and reporting Preferred • Background in supplements, nutraceuticals, health or pet products • Amazon UAE or European marketplaces • Conversion rate optimization and ecommerce funnel analysis • Oversight or review of an external marketing agency • Leading a small digital team • Monthly advertising budgets substantially larger than our current spend 7. Tools and Platforms • Amazon Seller Central, Amazon Advertising and Brand Registry • Meta Ads Manager and Business Manager • Google Ads, Google Analytics 4, Tag Manager and Search Console • Shopify admin and analytics • Helium 10, Jungle Scout or similar • Excel or Google Sheets to an advanced standard • AI tools for research, copywriting and analysis 8. Work Schedule Working days Weekly off Saturdays off Hours Monday to Saturday Sunday 2nd and 4th (1st, 3rd and 5th are working) 10:30 to 19:30 IST Location • HQ27, Sector 27, Gurugram, a Grade A building near IFFCO Chowk metro, with a food court and parking. Full-time, in-office position. Employment • Payroll is administered by Mirago Managed Services Pvt Ltd, our India operations partner. The work and reporting line sit directly with bioQuad Life Sciences Start and probation • Preferred start within 30 days, with notice periods up to 60 days accommodated for the right person. A 90-day probation applies, with 15 days notice either side during that window

bioQuad Life Sciences

9. Salary and Emoluments Component Range (INR) Base salary Rs 1,50,000 to Rs 2,00,000 per month Annual CTC Rs 18.0 to Rs 24.0 lakhs Performance incentive Up to Rs 25,000 per month, paid in addition to the above The final package depends on the scale you have worked at, evidence of channels you have turned around or launched, and your ability to run the function independently. Please state your current package when you apply. 10. Selection Process • Apply through the recruitment platform. Questions, scheduling and all correspondence run through the same interface • Send examples of accounts you have improved, showing the position before you took over and after • Shortlisted candidates receive a short written exercise based on a real advertising scenario • Interview with the Founder and CEO • Two reference checks with former reporting managers before any offer We expect the process to take two to three weeks from application to offer. Every candidate who completes the written exercise receives a response.