Area Sales Manager

Location: Tamil Nadu, India | Experience: Mid Level (4-7 years)

About the Company

We are a solar energy company focused on expanding access to dependable power solutions for homes, businesses, and channel partners. Our portfolio includes solar products, batteries, and inverters that support energy resilience and lower dependence on conventional electricity. The company is building a stronger regional presence through disciplined distribution, customer-focused selling, and execution-led market development. This role joins a team that values ownership, commercial judgment, and measurable outcomes. We work closely with dealers, distributors, installers, and end customers to create sustainable demand and improve product adoption. Our growth depends on people who can understand local markets, build trusted relationships, and convert market opportunity into profitable revenue. The Area Sales Manager will directly contribute to strengthening our Tamil Nadu footprint and making clean-energy solutions more accessible across the state.

About the Role

As Area Sales Manager, you will own revenue growth and market development across Tamil Nadu for batteries, inverters, and related solar solutions. You will expand the dealer and distributor network, strengthen partner productivity, and create demand through structured territory planning. Success means achieving sales targets, improving channel coverage, increasing repeat business, and ensuring customers receive responsive support throughout the buying journey. You will combine field presence with data-led review of pipeline, conversion, inventory, and competitor activity. Working with internal teams, you will identify market opportunities, resolve execution gaps, and provide insights that improve regional decisions. This is a hands-on role for a commercially driven sales professional who can build relationships, manage a territory independently, and turn local market knowledge into profitable growth.

Key Responsibilities

• Own territory revenue, volume, and margin outcomes by converting Tamil Nadu market potential into a focused sales plan, with clear priorities for dealers, distributors, installers, and key accounts.
• Build and manage the channel network through partner identification, onboarding, relationship development, and periodic performance reviews that improve coverage, product availability, and sell-through across assigned markets.
• Drive battery and inverter sales by understanding customer requirements, positioning suitable solutions, and coordinating technical support that improves conversion confidence, customer satisfaction, and repeat purchase potential.
• Maintain a disciplined sales pipeline and forecast through CRM or structured reporting, giving leadership reliable visibility into opportunities, closures, inventory needs, risks, and territory performance.
• Lead field activities including partner visits, product demonstrations, market mapping, and competitor tracking to create demand, strengthen brand presence, and identify profitable whitespace opportunities.
• Coordinate with service, operations, finance, and logistics teams to resolve delivery, payment, warranty, and installation issues that could affect partner trust, customer experience, or revenue realization.
• Coach channel partners and support local sales efforts through product knowledge, commercial guidance, and joint business plans that increase productivity and improve execution quality.
• Share actionable market intelligence with leadership, recommending pricing, promotions, portfolio, and coverage adjustments that support sustainable growth and stronger competitive positioning.

Essential Skills & Technologies

• Proven experience selling batteries, inverters, solar products, or closely related power-backup solutions through dealer, distributor, installer, or direct-sales channels in regional markets.
• Strong territory management, channel development, negotiation, pipeline management, forecasting, and target ownership skills, supported by consistent field execution and commercial discipline.
• Comfortable using CRM systems, spreadsheets, mobile reporting tools, and sales dashboards to track activity, conversion, inventory, collections, partner productivity, and business outcomes.
• Ability to explain technical product value in simple customer language, diagnose basic application needs, and coordinate effectively with technical, service, and operations teams.
• Strong communication and relationship-building capability in English and relevant Tamil Nadu market languages, with the confidence to influence partners and manage customer conversations.

Additional Plus

• Existing relationships with battery, inverter, solar, electrical, or power-backup dealers and distributors across Tamil Nadu can accelerate territory activation and partner acquisition.
• Experience managing multi-district territories, launching new products, or expanding an emerging brand through structured channel programs will be valuable.
• A valid driving licence and willingness to travel extensively across the assigned territory will support consistent field coverage and partner engagement.

What You'll Bring

• Bring at least four years of successful field sales experience, ideally in batteries, inverters, solar energy, electrical products, or power-backup solutions, with clear ownership of targets and territory outcomes.
• Bring evidence of building productive dealer or distributor relationships, opening new accounts, improving sell-through, and retaining partners through dependable service and commercially sound engagement.
• Bring strong knowledge of Tamil Nadu markets, including local buying patterns, channel structures, competitor activity, and the practical needs of installers, retailers, businesses, and end customers.
• Bring a hands-on operating style, spending meaningful time with partners and customers while maintaining accurate forecasts, structured follow-ups, and timely escalation of execution barriers.
• Bring the ability to translate product features into business value, handle objections, negotiate responsibly, and coordinate internal teams until delivery, installation, service, or warranty issues are resolved.
• Bring comfort with data and digital tools, using CRM records, dashboards, spreadsheets, and field reports to prioritize opportunities, improve conversion, and make territory decisions more precise.
• Bring integrity, resilience, and accountability in a target-driven environment, with the judgment to balance growth, collections, margin, customer trust, and long-term channel health.

Why Join Us

• Join a growing solar energy company where your territory decisions directly influence clean-energy adoption, channel expansion, customer access, and commercial growth across Tamil Nadu.
• Own a meaningful regional mandate with the autonomy to shape partner strategy, market coverage, and sales execution while working closely with cross-functional teams.
• Build expertise in a high-impact energy sector by working across batteries, inverters, solar solutions, distribution, customer needs, and evolving regional market opportunities.

What We Offer

• A meaningful opportunity to contribute to the adoption of dependable, cleaner energy solutions while owning visible commercial outcomes across a strategically important state market.
• A hands-on, collaborative working environment with scope to build channel capability, influence regional growth decisions, and develop deeper expertise in solar and power-backup products.